Owning it
If you want help figuring out how to build your business, you're in the right place.
I share the true, unfiltered stuff here for service providers who have big goals and want to make a big impact with their work.
Every week you'll get insights, coaching concepts and tools as well as no-nonsense strategies to help you grow. You'll learn how to sell authentically, manage your entrepreneur mindset, decide on what to sell and how to charge, and how to reach your best clients by having connection at the core of what you do.
You'll learn-
What it takes to create steady sales
Simple, effective marketing philosophy
Strategies for growth online
CEO growth mindset tools
How to build a healthy business that makes money
I share the common mistakes and what to do (in what order) so you can make money faster and with less stress. Listen in every week to get strategic help as well as inspiration and the beliefs to build a business you love that is simple, profitable and calm.
Listen on:
Episodes

2 days ago
2 days ago
20 min
Ever had someone suggest something to you about how to grow your business? Or offer unsolicited advice on what you're doing and how? Here are my tips on how to stay focused on what matters to you and filter out the stuff that isn't useful for where you are.
1. Use a two-question filter for any opinion. Ask: is this person my best client? If not, have they already reached the goal I’m working towards? If neither, their opinion doesn’t need to come in and you don't need to spend any mental energy or time on it whatsoever. There’s no single right way to build a business, it’s all experimentation, and only you can work out the way that suits you and your clients.
2. Your earning potential is limitless. Only two things cap your income: how you think about money and the goals you set, and your ability to create value and sell it. Many people who leave corporate careers set a target like “replace my salary” without ever asking “why not more?”
3. Where you are now is already your worst-case scenario. You already have the skills and beliefs that created your current income, so there's no possibility of 'going backwards' if you choose a higher goal and go for it. The worst that can happen is feeling uncomfortable, disappointed or rejected. And the upside is growing your skills and ending up miles ahead, even if you miss the goal you set - you'll be so much closer to it.
4. Only take pricing advice from people earning more than you. Pricing starts with how you feel about your price, because you have to feel confident to sell it well. If you think your price is too low and you’re struggling to sell it, that’s a sales skills issue. If it’s low but selling, keep selling until you’re ready to raise it.
Listen to the episode to hear my thoughts on staying the course, keeping focused on what you can control and managing your mind. In my experience, around 90% of the work of growing your business is keeping your mind and beliefs on track. Trust yourself, listen to your best clients and to yourself. To follow along with me on social media head to Instagram
Or follow along on LinkedIn here
To sign up for free classes, resources and tips on how to sell more of your offers, join my mailing list. New workshops coming soon!

Oct 20, 2026
Oct 20, 2026
23 min
I’ve noticed something really simple and profound that is helping me and all my clients. The more you show up, make offers and have conversations, the more you sell, and not always the thing I’m selling.
Basically - The more you sell, the more you SELL.
In this episode you'll hear me unpick the two things that really stop you from selling - decisions you haven’t made yet, and emotions you’re trying to avoid feeling.
We all have doubt, uncertainty, fear, embarrassment and disappointment as we grow our businesses. They aren’t signs that something’s gone wrong. They are the entry fee for being a business owner. I share my 100 offers challenge and invite you to join me as I go through it! I also give you three questions to ask yourself every day that will change your business within a week.
If you want more help with your business and a personalised perspective on what you need to change to sign more clients, book a consultation here. I'd love to help you.
And follow along on Instagram and LinkedIn. See you soon!

Oct 8, 2026
Oct 8, 2026
1 hr 12 min
Every sales myth you've heard (and probably repeated) is just a thought. None are facts. But they're hurting your ability to make money.
In this episode, I walk through 20 of the most common myths I hear every week. "I'm just not good at sales." "Selling is pushy." "People hate being sold to." "I need more leads." "They would have (or should have!) bought by now."
They feel like facts, but each one changes what you do and ultimately how people respond to you. They're the reason your marketing and sales actions aren't turning into money.
I share how to approach each one, and why the fix is simpler than you think. It comes down to seeing your best clients clearly, loving what you sell and taking bolder actions. I also break down the seven skills that make selling feel better to you and have more impact with your customers - and none of them requires you having a different personality or energy level!
If you're working hard and your income isn't reflecting it, this episode is going to be like turning on the lights! l show you what's been standing in the way. The doors to the Conscious Sales Collective close this Friday, 9th October, and the link to book a conversation is here. Make sure to find time before we close the doors.To receive all the information about future free classes and for weekly sales motivation and inspiration, join my mailing list here

Oct 6, 2026
Oct 6, 2026
29 min
If you're highly skilled, you know your stuff, and your income hasn't budged from the same number for a while, this episode is for you.
I walk through what's really going on and why it happens. It's never caused by lack of skill, knowledge or expertise. It happens because of a simple set of problems that are actually fixable.
Usually it's because you haven't yet learned how to explain your value and you're having a lot of negative thoughts about selling. Those thoughts feel like facts, but they're not, and listening to them is causing all your trouble.
I share a couple of stories of clients who started at very different places before joining us in Conscious Sales; one who reconnected with the big mission behind why she does her work (and became a total idea machine for reaching her people in fun ways) and another who changed one question on a sales call and signed a four-figure client within two weeks.
I also answer the big questions that come up before joining the Conscious Sales Collective; the investment, the worry about whether it'll pay off, and that nagging feeling that you'll be left behind, or won't be able to keep up or you'll have to spend so much time to make it worthwhile.
The doors close this Friday, 9th October. Make sure to get on my calendar before the deadline. Book your call here.

Oct 1, 2026
Oct 1, 2026
36 min
In seven years of coaching, I've seen the same four things pop up over and over again. These things hold people back from making money and I'm obsessed with solving them.Their thoughts about money
Not believing they can do it (that drains all your energy and inspiration)
Not being clear on what they're selling
Not knowing who to sell it to (or even where to get started)
I've lived every single one of those. When these aren't clear everything feels like spaghetti junction. You start blaming yourself, the economy, social media. You spread your energy so thin because you're taking tons of action - or it can go the other way and you just stall completely and stop.
The sales world has always been loud and high-pressure. I want to be the calm voice in it. I help other people be that too. So I built the Conscious Sales Collective around three simple steps: Believe, Connect, Convert.
It's built around authenticity, connection and simplicity. The Conscious Sales Collective creates calm, steady business owners who feel great about making money. And they do it simply.
The process works because it fits your energy and it's workable. You always have a clear next step. My clients get more sales calls, sign more clients and make more money. But more importantly they see themselves totally differently.
The experience of moving from inaction and doubt and becoming somebody who knows what to do is priceless. I'd love to help you do this. Find out all the details here. Immersion week starts 19th October. Doors close 9th October.

Sep 28, 2026
Sep 28, 2026
17 min
If selling feels harder than it should, there's a good chance it's not you, and it's not the economy either.
In this short and simple episode, I walk through the six things I see over and over again when I talk to business owners who are working hard but finding selling a challenge. The biggest one is the first domino: selling to the wrong people. Get that one right and a lot of the others get easier on their own.
I also talk about something sneaky that you might not notice happening until you're staring at a bank balance that doesn't look good - the negativity around selling and making money that's normalized in groups and communities you're part of.
You'll hear the three other challenges and how to solve for them. This episode will give you a refreshing perspective and breaks down what might be going on for you right now, along with the simple fix. You'll also hear the one move that makes your marketing feel instantly lighter and you can turn into a simple, repeatable plan.
If you'd like to walk you through the five-step process for getting your best people moving, join me for the free class this Wednesday, September 30th at 1:30 PM UK time. Sign up using this link. And let's connect on socials! Join me on IG here and LinkedIn here.

Sep 21, 2026
Sep 21, 2026
44 min
If your week is full, you're posting, networking, tweaking your website, having conversations that seem to go well (but don't go anywhere) and Friday still arrives without knowing if any of it actually worked, this is for you.
It's not that you're not working hard enough. It's that everything now is so loud and so confusing that it's very hard to focus on what actually matters. So you end up doing a little bit of everything and hoping it works.
In this episode, I break down the real reason this happens and what that does to your mindset and motivation, and I walk through the only three things that actually create results for your business; finding your best people, communicating your value clearly, and helping them take action. Everything else is either supporting those three things or it's something you can immediately stop doing without any negative impact.
This episode shows you where to put your focus so your actions have impact. So you can spend the time you want in your business, and the time you want outside of it.
If you want help with this, enrolment is now open for the October cohort of the Conscious Sales Collective. We are starting on October 19th for a six month, live group coaching programme to help you build up to steady £5k months and beyond. The deadline to join is October 9th. You can find out more information here and book an enrolment call to see if this is a fit for your goals.

Sep 16, 2026
Sep 16, 2026
27 min
Every time a sales conversation feels awkward or pushy, there's usually one simple reason-you're focusing on the wrong thing. You're feeling worried and concerned for yourself - NOT your prospect.
In this episode, I share a shift that changes everything about how selling feels and how to make answering objections or even having the conversation feel simpler and lighter.
Picture a table. You're on one side, holding the result your client wants. They've pulled up a chair to the other side because they want it. But the second you start thinking about your own discomfort and if you're saying the wrong thing, you forget what they're here for. They want to get over to your side of the table where the results are. When we forget this, we can't explain what we're doing well enough, and simply enough for them to get it.
I share why objections aren't arguments (even when they sound like one), why believing in the value you offer has to come before any script or strategy, and the four important questions you can ask yourself daily that will change how connected you feel to your own work, and how you sell because of that.
I also share some of the behind the scenes that has been going on recently, because building a business while life is happening around you is real, and I don't think enough people talk about that part! If you're going through things too, just know that you're so capable of holding both.
If selling has been feeling harder than it should, this episode will show you exactly where it's actually coming from and what to do to change it. If you want to come and learn more, sign up for the free Masterclass - Find and Sign 3 high-paying clients in 30 days. It's on September 23rd, and you can register here.
I'll see you there!

Sep 8, 2026
Sep 8, 2026
28 min
Getting to 10K months isn't pie in the sky. So many people have a six figure goal and then make it so complicated on the way there. But it can be much simpler when you focus on the most important skills and ignore the rest.
In this episode I break down what's actually required to get there and none of the skills include being an IG expert, master content creator or funnel wizard. These skills are the basics that people skip over because they don't feel 'enough'. But they are.
These skills help you get so good at showing up and giving value to your best clients that you become the go-to for what you do.
You'll be booking steady sales calls and knowing what to say on them and how to hold them so that you're always working with ideal clients.
It's worth spending time here.
Here's what you'll learn in this episode;
- Why picking a marketing plan based on what you're already great at is a strategic move
- How to sell without feeling pushy and the skills involved
- How getting super specific with your clients' problems is what you need to spend time on
-How to move through resistance
-Make decisions powerfully - and stick to them
If you're ready to get tailored, 1-1 support with growing your business to £10k months and beyond, book a free consultation here to see if it's a great fit. And if you're listening in real time, come along to my free Masterclass on September 9th.
See you next week!

Sep 3, 2026
Sep 3, 2026
25 min
You've rewritten your offer for the fifth time. You know your work is worth £2,000, but you're still charging £500. Your sales calls are booked solid, but there's something weird happening and you're not getting clear decisions. You're starting to blame your pricing, your pitch or your skills.
What if none of that is actually the problem?
In this episode, I break down a concept I've spent two years developing with my one-to-one clients; the Success Safety Plan. It's built on a simple truth. Most business owners have an invisible upper limit on how much success and money they can tolerate before they start unconsciously sabotaging themselves. And it shows up in two sneaky, easy-to-miss ways; undercharging, and low conversions on calls where people are genuinely interested.
I unpack exactly why this happens what it actually sounds like, how to spot if this is happening for you and why fixing it with more tactics and more hustle doesn't work.
This is the episode for you if you've been doing all the right things but you're still hitting the same wall at every new income level. I present the framework and the practical questions so you can start building out your own Success Safety plan today.
Come to my next free Masterclass on September 9th; Find & Sign 3 High-Paying Clients in the Next 30 Days
Here's the link to register
And Follow along on LinkedIn and Instagram for more value, tools and ideas to help you grow your business the way you want to


